Master Thesis Online
Analyse du référencement et mise en place d'une stratégie SEO pour le site ice-watch.com
Hubin, Maurine 
Promotor(s) :
Ittoo, Ashwin
Date of defense : 20-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1200
Details
| Title : | Analyse du référencement et mise en place d'une stratégie SEO pour le site ice-watch.com |
| Author : | Hubin, Maurine
|
| Date of defense : | 20-Jun-2016 |
| Advisor(s) : | Ittoo, Ashwin
|
| Committee's member(s) : | Cadiat, Anne-Christine
Deneye, Pierre
VANBRABANT, Olivier |
| Language : | French |
| Number of pages : | 92 |
| Keywords : | [en] SEO [en] Search Engine [en] Optimization |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] ICE SA is a Belgian company, creator of the famous Ice-Watch brand.
Last year, they decided to launch their own e-commerce website to promote and sell their colourful watches.
They made the website ‘www.ice-watch.com’ available to the public on 16 September 2015, which was the first day of my internship, with the collaboration of an agent called PFS Web.
My mission in the company was to improve the referencing of the new website in Search Engines such as Google in order to acquire, convert and retain clients.
In this paper you will have the opportunity to understand how to attract customers, I will also explain to you why referencing was the most appropriate for my mission and which type of referencing I identified as the best practice for Ice-Watch company.
You will also have the possibility to read all about the best practices you need to use when referencing a website and discover the result of my actions for ice-watch.com.
File(s)
Document(s)
S132370Hubin2016.pdf
Description:
Size: 3.39 MB
Format: Adobe PDF
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