Master Thesis Online
Créer et mettre en oeuvre un procédé d'analyse dynamique de la concurrence dans un marché en rapide évolution
Détalle, Sarah 
Promotor(s) :
Tondeur, Jean
Date of defense : 2-Sep-2016 • Permalink : http://hdl.handle.net/2268.2/1826
Details
| Title : | Créer et mettre en oeuvre un procédé d'analyse dynamique de la concurrence dans un marché en rapide évolution |
| Translated title : | [fr] Créer et mettre en oeuvre un procédé d'analyse dynamique de la concurrence dans un marché en rapide évolution |
| Author : | Détalle, Sarah
|
| Date of defense : | 2-Sep-2016 |
| Advisor(s) : | Tondeur, Jean
|
| Committee's member(s) : | Peiffer, Véronique
|
| Language : | French |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The purpose of this work is to create and implement a framework to collect and analyze information about competitors in a fast-evolving market. The competitive analysis will be perform for Bisnode Belgium. The analysis encompasses a desk research and a field research. Following these researches, several recommendations are developed in order to improve Bisnode’s competitive positioning and to help the company to set up in-house a competitive intelligence process.
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Document(s)
s101190Detalle2016.pdf
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Format: Adobe PDF
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