Master Thesis Online
Acceptance of a new concept of "healthy fast food" in Liège through a marketing research approach
Pino Vidal, Marta 
Promotor(s) :
Tondeur, Jean
Date of defense : 6-Sep-2016/12-Sep-2016 • Permalink : http://hdl.handle.net/2268.2/1833
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| Title : | Acceptance of a new concept of "healthy fast food" in Liège through a marketing research approach |
| Translated title : | [es] Aceptación del nuevo concepto "Healthy Fast Food" en Liège a través de estudio de mercado |
| Author : | Pino Vidal, Marta
|
| Date of defense : | 6-Sep-2016/12-Sep-2016 |
| Advisor(s) : | Tondeur, Jean
|
| Committee's member(s) : | Lara Quintanilla, Marta
Ghilissen, Michael
|
| Language : | English |
| Keywords : | [en] marketingresearch [en] sme [en] internationalization [en] franchise [en] masterfranchise [en] survey [en] franchising |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] In this qualitative study through survey we want to be known if Liégeoises (inhabitants of Liège) would accept the concept of Healthy Fast Food introduced through the Spanish company called Nostrum. The study of the acceptance is carried out across a marketing research approach where qualitative techniques (interviews) and quantitative (observation and survey) are being used. Once realized and analyzed the results we can say that Liège would accept the concept and therefore, one it is convenient to detail how Nostrum have to enter on the Belgian market, how Nostrum Belgique have to be and to which segments it would be destined.
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.