Secteurs d'activités stratégiques dans les ETA - Identification par l'analyse des 5 forces de Porter

Abstract

Sheltered workshops are enterprises which have as first goal the employment of disabled people who are excluded from the traditional labour market. In order to ensure their first social mission, sheltered workshops need to have a lasting and minimum remunerative business. Thus, these enterprises must determine with precision their activities’ positioning. Therefore, in this dissertation five business sectors are going to be analysed: packaging, electrical, soldering and mechanics, environment and wood’s sector. The model used is elaborated from the Porter’s five forces model: threat of entry, intensity of rivalry among existing competitors, pressure from substitute products, bargaining power of buyers and bargaining power of suppliers. Then, for each force, we will determine if it is suffered or wanted and depending on the case we will see what are the solutions or strategies put in place by the company. Moreover, we are also going to look into the social finality’s impact in each force. This lead us to find different possible positioning strategies for sheltered workshops: price positioning, social positioning, positioning on flexibility and small production, positioning on high added value, positioning on public tender offer, alliances with classical enterprises (corporate social responsibility), alliances with other social enterprises and alliances with other sheltered workshops. Naturally, these different types of positioning can be combined together in order to implement a far more efficient strategic mix. At the end, they will choose according to their type of activities, their wishes and their sensitivity.