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Evaluation des potentiels marchés et proposition d'une stratégie d'approche pour un équipement de torréfaction de la biomasse

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Baguette, Florian ULiège
Promotor(s) : Tondeur, Jean ULiège
Date of defense : 14-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2788
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Title : Evaluation des potentiels marchés et proposition d'une stratégie d'approche pour un équipement de torréfaction de la biomasse
Author : Baguette, Florian ULiège
Date of defense  : 14-Jun-2017
Advisor(s) : Tondeur, Jean ULiège
Committee's member(s) : Clotuche, Florence ULiège
Gruslin, Claire ULiège
Leboutte, Didier 
Language : French
Number of pages : 121
Keywords : [en] Biomass
[en] Torrefaction
[en] Torrefied Biomass
[en] Renewable Energy
[en] Coal Replacement
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The world is currently entering an energetic transition, in which renewable energies are, little by little, replacing fossil fuels. The European Union set optimistic goals in that sense for 2020 and beyond.
In that context Cockerill Maintenance & Ingénierie has developed the MHF100/0™ , a technology that torrefies biomass. Biomass torrefaction is a process that creates black pellets, a renewable energy source with properties similar to the ones of coal. The main aim of black pellets is, thus, to substitute coal in coal-fired power plants. The torrefied biomass market is currently at its premises, which means that many questions still remain with unknown answers.
The aim of this paper was to help CMI identify the most attractive segments and potential markets for its MHF100/0™. The methodology built for this project was first a desk research that was used to collect data and to build hypothesis. A field research was then undertake, consisting in a qualitative study. The aim of this study was to meet prospects and confirm or modify the hypotheses.
The results reveal that the potential markets for a biomass torrefaction technology would be in first position France, followed by Germany and Poland. The most attractive segments would be the industries exploiting medium-sized coal-fired power plant and more specifically plants producing heat. For its strategy, the company should not forget to communicate on its assets and on the advantages of its technology. The customers need to know what their benefits would be by using the MHF100/0™.


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  • Baguette, Florian ULiège Université de Liège > Master sc. gest., à fin.

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