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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Relocalisation de la production de houblon en Wallonie : évaluation de la demande des brasseries pour du houblon wallon dans le cadre de la dynamique de la ceinture aliment - terre liégeoise

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Wirtz, Sophie ULiège
Promotor(s) : Mertens de Wilmars, Sybille ULiège
Date of defense : 21-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2800
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Title : Relocalisation de la production de houblon en Wallonie : évaluation de la demande des brasseries pour du houblon wallon dans le cadre de la dynamique de la ceinture aliment - terre liégeoise
Author : Wirtz, Sophie ULiège
Date of defense  : 21-Jun-2017
Advisor(s) : Mertens de Wilmars, Sybille ULiège
Committee's member(s) : Peere, Isabelle ULiège
Joris, Sophie ULiège
Jonet, Christian 
Language : French
Number of pages : 104
Keywords : [en] Alternative food networks
[en] Hops
[en] Demand
[en] Conditions
[en] Market
[en] Walloon
[en] Local
Discipline(s) : Business & economic sciences > Social economics
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Social Enterprise Management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Nowadays, alternative food networks or short circuits, usually embedded in the dynamic of “transition”, are more and more present in our economy. These new networks want to bring closer producers and consumers in order to reduce trade intermediaries. These new ways of consumption and marketing guarantee more transparency. The Ceinture Aliment-Terre Liégeoise wishes to develop a whole food supply chain fair and sustainable.
In the light of this mission, the CATL wanted to study the feasibility of producing, transforming and suppling hops for regional brewers. Indeed, the sector of regional breweries is growing over the past few years. The Fédération des Brasseurs Belges asses around 14,4% of consumers chose to consume beers from regional breweries in 2015. Moreover the number of micro-breweries is constantly higher, and the turnover of the whole sector is growing. As these small breweries are characterized by local and regional products, many of them have then an interest to use raw components as much local as possible. Unfortunately, in Belgium hops are almost not cultivated anymore. The main cultivation is located in Flanders (Poperinge) on 150 hectares. In Wallonia, it’s limited at 17 hectares. So, the total production is not sufficient to fulfil the needs of Belgian breweries. Which implies brewers supply their hops on the international market with the large producing countries such as Germany and USA.
Therefore, this thesis is dedicated to study the demand of brewers for Walloon hops. To that end, we conducted a survey among brewers, addressed to the 77 questioned breweries through an email. Questions were about their usual consumption of hops: quantity, type and varieties, conditioning, frequency of orders, number of suppliers,… . Besides the survey we conducted, the Collège des Producteurs (SoCoPro) undertook a survey on the Belgian brewing sector. They offered us to share their results so we could also analyse them.
Results demonstrate that owners of small breweries seem to be interested in having the possibility to buy local hops. But they have conditions for it. The offer must be the same that the one they have chosen up to now. Which means that they want to purchase the same varieties with the same characteristics. Other conclusions and recommendations are developed more in details in the thesis.


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  • Wirtz, Sophie ULiège Université de Liège > Master sc. gest., à fin.

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