Master Thesis Online
Browsing by Author : Xie, Jiaying
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| Title | Author(s) | Year | (Co)Promotor(s) | |
|---|---|---|---|---|
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How to bring cultural heritage back to life ? An exploratory investigation of the Palace Museum in Biejing on the enhancement of museum brand equity through brand extension strategy | Xie, Jiaying | 2020 | Ghilissen, Michael  |