Master Thesis Online
Which variables influence the sense of belonging to the CrossFit community?
Legrand, Merlin 
Promotor(s) :
Dessart, Laurence
Date of defense : 18-Jan-2021/22-Jan-2021 • Permalink : http://hdl.handle.net/2268.2/11108
Details
| Title : | Which variables influence the sense of belonging to the CrossFit community? |
| Author : | Legrand, Merlin
|
| Date of defense : | 18-Jan-2021/22-Jan-2021 |
| Advisor(s) : | Dessart, Laurence
|
| Committee's member(s) : | Cadiat, Anne-Christine
Baiwir, Lisa
|
| Language : | English |
| Keywords : | [en] CrossFit, community, marketing of pain, branded fitness, sense of belonging, extreme sports, intensity. |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] CrossFit is a frightening word for some, referring to some kind of sect, an unknown for others. For practitioners, it is a synonym of self-surpassing and accomplishment. I invite you to dive in this complex universe where sport, psychology and marketing cross each other’s paths. In this work, you will discover what makes people feel so attached about something that is, for the external world, just a sport.
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