Green Fintech : How does the inclusion of digital technologies in finance contribute to sustainability of the financial ecosystem ¿ The case of Europe

Abstract

Under the never-ending changes occurring in financial landscape which now go beyond financial performance incorporating other considerations associated with environmental, social, and technological factors into the decision-making process. Thus, the present research thesis is positioned at the center of the above combining both the technology innovation and eco-friendly finance. The objective of this master thesis is to explore in-depth the potential role of financial technology in contribution to a more sustainable financial ecosystem in the European Union. Due to the complexity of the subject, we adopted a qualitative study with an exploratory goal. Primary data is collected through semi-structured surveys circulated to experts in the field. The sample consists of seven interviewees who operate in different sectors comprising banks, Fin-Tech companies, and consulting firms. These valuable insights are analyzed and discussed using an identified set of themes to fully cover the topic, and to contribute to theory to implement the inductive approach we have chosen. Our key findings extracted from our study confirm the link binding financial technology with sustainability in Europe showcasing that, in addition to the positive outcomes, technology have the potential to advance eco-friendly practices in the future if treated correctly in term of challenges associated with the transformative force of financial technology, with obviously is possible the help of employees’ engagement and collaborative force. We have been able to identify relevant future studies judged to be essential to clear the fog on the subject.