Analysis and improvement of the business model in order to give a value to the Again® project linked with the RMB joint venture and the Suez company

Abstract

This thesis analyses the project developed by SUEZ Recycling & Recovery Belgium company to study the case of the joint venture Recyc-Mattress-Belgium [RMB] and more precisely to study the Again® project mattress which is inside the joint venture RMB. This joint venture has been created four years ago by SUEZ and Recyc-Mattress-Europe company with the purpose to dismantle the old mattresses from Belgium and to sell the dismantled materials. Due to some difficulties faced by RMB, the Again® mattress has been created to used the stocks of RMB. The Again® mattress is a circular mattress containing 75% of recycled materials. Unfortunately, the Again® project has also difficulties to grow and to be viable. Therefore, the objective was to analyze and optimize the business model Canvas to make the project profitable.