Évaluation du marché potentiel pour BEA S.A.Des solutions de détection pour quais de chargement
Gerkens, Guillaume
Promotor(s) : Gruslin, Claire
Date of defense : 18-Jun-2019/20-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6439
Details
Title : | Évaluation du marché potentiel pour BEA S.A.Des solutions de détection pour quais de chargement |
Author : | Gerkens, Guillaume |
Date of defense : | 18-Jun-2019/20-Jun-2019 |
Advisor(s) : | Gruslin, Claire |
Committee's member(s) : | Collignon, Amandine
Deneye, Pierre Hilligsmann, Raphaël |
Language : | French |
Number of pages : | 106 |
Keywords : | [en] Market study [en] loading dock [en] security [en] sensor [en] wallonia |
Discipline(s) : | Business & economic sciences > Marketing |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en ingénieur de gestion, à finalité spécialisée en sciences et technologies |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] BEA – a Belgian company – is a worldwide reference for detection solutions for automatic doors. The company designs, develops and markets its sensors.
Today, the company is still growing through its presence on new key markets. This master thesis analyses the market potential of loading docks security. BEA wishes to use its experience to consider the use of detectors in the loading dock environment.
The market study was carried out using a qualitative approach:
After the global diagnosis of the environment and trends on the loading dock market, this thesis describes the sector and the different types of market players. Thanks to an introspective view of the company, it was also possible to highlight BEA's strengths and weaknesses in relation to the market. In addition, a description of the loading docks and their use was made to highlight the risks and needs of the market.
Consequently, the value propositions for the main types of actors in the sector are discussed. The master thesis then describes the targeting and positioning proposed for this specific market.
The last point focuses on the results in relation to the market potential analysed and the author's recommendations for BEA.
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