Social Media & American Presidential Elections: Twitter's power as an upcoming tool to political campaigning
Tziagkidi, Anna
Promoteur(s) : Geuens, Geoffrey
Date de soutenance : 3-jui-2019/21-jui-2019 • URL permanente : http://hdl.handle.net/2268.2/6638
Détails
Titre : | Social Media & American Presidential Elections: Twitter's power as an upcoming tool to political campaigning |
Auteur : | Tziagkidi, Anna |
Date de soutenance : | 3-jui-2019/21-jui-2019 |
Promoteur(s) : | Geuens, Geoffrey |
Membre(s) du jury : | Gyory, Michel
Bada, Valérie |
Langue : | Anglais |
Nombre de pages : | 93 |
Mots-clés : | [en] United States, American Presidential Elections, Elections, Social media, Twitter, Mass media, Donald J. Trump [en] socio-economics |
Discipline(s) : | Arts & sciences humaines > Multidisciplinaire, généralités & autres |
Institution(s) : | Université de Liège, Liège, Belgique |
Diplôme : | Master en communication multilingue, à finalité spécialisée en langue et culture |
Faculté : | Mémoires de la Faculté de Philosophie et Lettres |
Résumé
[en] In 2008 the United States marked its history with the election of Barack Obama, the first African American to be elected as President of the United States. An election that changed US’s socio-economic background but also presidential elections on the whole. With regard to new media’s powerful presence in his presidential campaign, Barack Obama’s 2008 internet and social media campaign, introduced a new style of political communication engaging voters and candidates on a higher level.
In 2016, Donald J. Trump, US’s most well-known real estate mogul, manages with his far-right political stance to win the 2016 presidential election, changing once again US’s socio-economic plan and future while stepping on Barack Obama’s “recipe” in using social media platforms. In particular, Twitter, becomes Donald Trump’s tool to his election while he is the direct communicator with the American citizens. The purpose of this study is to analyze how Donald Trump’s Twitter campaign and socio-economic plan managed to win the 2016 election despite mass media’s massive propaganda against his profile.
Fichier(s)
Document(s)
Description:
Taille: 2.6 MB
Format: Adobe PDF
Annexe(s)
Description:
Taille: 213.29 kB
Format: Microsoft Excel XML
Citer ce mémoire
L'Université de Liège ne garantit pas la qualité scientifique de ces travaux d'étudiants ni l'exactitude de l'ensemble des informations qu'ils contiennent.