Analysis and improvement of the business model in order to give a value to the Again® project linked with the RMB joint venture and the Suez company
Houart, Marie
Promotor(s) : Van Caillie, Didier
Date of defense : 18-Jun-2019/20-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6393
Details
Title : | Analysis and improvement of the business model in order to give a value to the Again® project linked with the RMB joint venture and the Suez company |
Translated title : | [fr] Analyse et amélioration du Business Model dans le but de donner une valeur au project Again® lié avec la joint-venture RMB et la société SUEZ |
Author : | Houart, Marie |
Date of defense : | 18-Jun-2019/20-Jun-2019 |
Advisor(s) : | Van Caillie, Didier |
Committee's member(s) : | Lisein, Olivier
Yandouz, Farid Leveque, Christine |
Language : | English |
Number of pages : | 128 |
Keywords : | [en] Joint venture [en] Business Model Canvas [en] Project [en] valuation of project |
Discipline(s) : | Business & economic sciences > Strategy & innovation |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en Intrapreneurship and Management of Innovation Projects |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis analyses the project developed by SUEZ Recycling & Recovery Belgium company to study the case of the joint venture Recyc-Mattress-Belgium [RMB] and more precisely to study the Again® project mattress which is inside the joint venture RMB. This joint venture has been created four years ago by SUEZ and Recyc-Mattress-Europe company with the purpose to dismantle the old mattresses from Belgium and to sell the dismantled materials. Due to some difficulties faced by RMB, the Again® mattress has been created to used the stocks of RMB. The Again® mattress is a circular mattress containing 75% of recycled materials. Unfortunately, the Again® project has also difficulties to grow and to be viable. Therefore, the objective was to analyze and optimize the business model Canvas to make the project profitable.
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