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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Analysis and improvement of the business model in order to give a value to the Again® project linked with the RMB joint venture and the Suez company

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Houart, Marie ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 18-Jun-2019/20-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6393
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Title : Analysis and improvement of the business model in order to give a value to the Again® project linked with the RMB joint venture and the Suez company
Translated title : [fr] Analyse et amélioration du Business Model dans le but de donner une valeur au project Again® lié avec la joint-venture RMB et la société SUEZ
Author : Houart, Marie ULiège
Date of defense  : 18-Jun-2019/20-Jun-2019
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Lisein, Olivier ULiège
Yandouz, Farid ULiège
Leveque, Christine 
Language : English
Number of pages : 128
Keywords : [en] Joint venture
[en] Business Model Canvas
[en] Project
[en] valuation of project
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Intrapreneurship and Management of Innovation Projects
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This thesis analyses the project developed by SUEZ Recycling & Recovery Belgium company to study the case of the joint venture Recyc-Mattress-Belgium [RMB] and more precisely to study the Again® project mattress which is inside the joint venture RMB. This joint venture has been created four years ago by SUEZ and Recyc-Mattress-Europe company with the purpose to dismantle the old mattresses from Belgium and to sell the dismantled materials. Due to some difficulties faced by RMB, the Again® mattress has been created to used the stocks of RMB. The Again® mattress is a circular mattress containing 75% of recycled materials. Unfortunately, the Again® project has also difficulties to grow and to be viable. Therefore, the objective was to analyze and optimize the business model Canvas to make the project profitable.


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  • Houart, Marie ULiège Université de Liège > Master sc. gest., à fin.

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