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Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en Marketing and Strategic Intelligence by
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 18 of 18
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Reputation of HEC, as a Management School, among prospective/currently employing companies in the French Community of Belgium, and LuxembourgChernova, Anna2017Tondeur, Jean ULg
Access icon Modèles d'acceptation par le consommateur des nouveaux produits et services ICT hyper-personnalisés et intrusifsHardy, Florent2017Blavier, André ULg
Access icon Senior' motivations and barriers when purchasing products and services onlineTellatin, Joakim2016Delcourt, Cécile ULg
Access icon L'intelligence stratégique comme dispositif de sauvegarde du PESI wallon: mise en place d'un système institutionnel de veilleArimont, Pauline2016Gruslin, Claire ULg
Access icon Comparison of non-profit marketing cases in the education sector between Belgium and the United States of AmericaLentini, Sandra2016Cadiat, Anne-Christine ULg
Access icon Barriers to involvement in collaborative consumption: a case study of WibeeKara, Layla2016Ates, Zelal ULg
Access icon How effective are private label programs in the retail grocery sector ?Jamin, Carole2016Ghilissen, Michael ULg
Access icon How does anthropomorphism influence consumer's acceptance of ambient intelligence ?Dechambre, Florent2016Delcourt, Cécile ULg
Access icon Comment l'intelligence stratégique est-elle mise en place au sein des pôles de compétitivités wallons ?Bouchoms, Charlotte2016Gruslin, Claire ULg
Access icon Thinking about the creation of a strategic platform for biotech companies presenting synergies in the same value chainLefebvre, Martin2016Delcourt, Cécile ULg
Access icon Phosphates alimentaires, techniques et horticoles en Afrique : analyse des opportunités pour le développement des ventes de PrayonFrédérich, Julien2016Tondeur, Jean ULg
Access icon How networking can create a competitive advantage ?Quenon, Camille2016Ghilissen, Michael ULg
Access icon Jump into the negative enjoymentMawet, Jonathan2016Delcourt, Cécile ULg
Access icon How does the advertisers-bloggers relationship work ? An exploratory researchMariette, Arnaud2016Cadiat, Anne-Christine ULg
Access icon Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateursAntrilli, Vincent2016Cadiat, Anne-Christine ULg
Access icon The impact of the launch of a brand extension through the digital media on consumer attitudesCaeymaex, Jonathan2016Ghilissen, Michael ULg
Access icon Can companies gain competitive advantage through corporate brand management ? The case for two companies in retailTilen, Alicia2016Ghilissen, Michael ULg
Access icon Developing a content marketing and communication tools in order for Profex Wallonia to be able to develop a marketing strategyCola, Romain2016Cadiat, Anne-Christine ULg
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